What Is SEO?
SEO means Search Engine Optimization. It is the process of optimizing a website and creating high-quality content in order to rank high on the Search Engine Results Pages (SERPs). Websites that rank on the first page of search results for keywords and topics can drive relevant traffic on a daily basis.
Search engines crawl websites and their pages to review a variety of factors like content, links, images, speed, architecture, and security. Ultimately, search engines want to rank websites and pages from websites that offer high-quality, unique content that can be easily accessed by anyone.
For every single keyword search, search engines will process on-page and off-page SEO factors to rank the websites that provide the best solution for each search query.
What do Search Engines Look For?
Search engines are first going to look at each individual search query to try to understand user intent. From there, search engines will use the websites and the pages they have crawled to return results that will satisfy the searcher. Websites that are user-friendly, easy to navigate, linked to from other websites, and that provide comprehensive solutions with their content will rank high in the SERPs.
What is SEO and how it works? SEO Example
Let’s say I own a website about running. In order to rank for search terms like ‘How to run faster’ and ‘How to train for a marathon,’ I would have to create a user-friendly website with articles, videos, images, and even audio covering those topics. Search engines like Google and Bing want to rank the websites that offer the best solutions on the internet.Take a look at some of the top results for the search term ‘How to run faster’ below.