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Facebook ads are targeted to users based on their location, demographic, and profile information. … After creating an ad, we set a budget and bid for each click or thousand impressions that your ad will receive. Facebook’s most important ad targeting options. Users then see your ads in the sidebar on Facebook
Custom Facebook Audiences From Your Sources
If we collect data from your customers, we can use that data to target them with advertisements. Some examples include people who visit your website, purchase history on an eCommerce website, a customer file of people who have called your business, or people who have used and installed your mobile app.
Reach people who have visited your website, visited specific pages, and the people that have spent the most time on your website.
Custom Facebook Audiences From Facebook Sources
If people are interacting with your Facebook or Instagram page, they have shown an interest in your business. In addition, if they have filled out a lead form, responded to an Event, or used one of your instant experiences, we can target them with your advertisements.
Facebook ads or Instagram ads Videos:
If you regularly upload videos to Facebook and Instagram, we can choose to target people who watch all of your videos, or specific videos.
Instagram ads Business Profile:
People usually only interact with businesses they are interested in on Instagram, and you can reach people who interact with your page
Instagram ads are posts or Stories that a business pays to promote to users’ Instagram ads feeds. They can look just like regular Instagram ads posts, but are always identified by a “Sponsored” label. They can also include a call-to-action button to drive traffic or conversions.
Facebook Marketplace is a digital marketplace where users can arrange to buy, sell and trade items with other people in their area. Think Facebook-meets-Gumtree. … Browse for-sale items by category and/or location.